final digipak CD

This is my final digipak. I decided to use the same colour scheme as my digipak poster so that Mrs.Bee had a consistent brand. I also think that it helps consumers identify that this is a Mrs.Bee Record. I re-designed the CD itself to make it bolder and clearer. I also feel that it is more interesting than the original yellow one. Again I messed around with the hues and saturation but I decided to use a consistent colour. I bought this through on nearly all images. I also decided to include lines from the song in the digipak. I did this to make links to her hit single. It also links to our narrative of female independence

  

Original image

Modified image

      What did I learn?:

I learnt the importance of branding. This is evident throughout my use of a consistent colour scheme. I also learnt how important it is to use a variety of fonts that still comply with the conventions of the genre. This is seen with a consistent font for the title of the album and the artist. The font for the song titles is different but also similar so it all ties in together and the font for the quotes are in a graffiti style which applies to the urban feel of the video and all of the products that come with it.